Entertainment Wire: When did you all become interested in hip-hop music?
Devin Laverine: I got into hip-hop when I was about 10 years-old. The first record I remember hearing was Cypress Hill. Just through the media-MTV, BET and the Internet-is how I got exposed to the music.
ETW: What drew you to hip hop?
DL: Being so young, I didn’t understand the lyrics at that time.
ETW: What do you think of the current state of hip-hop?
Cameron Laverine: I think it’s kinda in a state of revolution right now. People are criticizing it because the content is not as positive as some would like. I think it’s in the state of figuring out where it’s going and where it isn’t going, in regards to how pop or commercial it is.
DL: Record labels are focusing on artists that are just able to put out one huge hit but I think they need to go back to putting out career artists.
ETW: Is now a good time for past artists, like Salt-N-Pepa, to reemerge into the musical climate?
DL: I think you’re only as good as your last record. So, whatever material you’re putting out right now is how people are going to judge you. I just think that the young generation needs to learn about the past in order to understand the artists that are influenced by pioneers, like Salt-N-Pepa, MC Lyte, Run DMC. You have to understand the past to grasp the future.
ETW: Since you talk about them in your book, describe the following artists. DMX.
DL: Raw.
CL: Rather it’s his music or the stories you hear outside of his music, he always has been raw. He doesn’t try to appease everyone.
ETW: Ja Rule.
CL: I think the thing about Ja Rule is that he kinda ended up in a weird space in his career because he did become a huge pop star and he was known for rap songs with a hook and a melody. And once that went out of style, he went out of style with it. That’s a tricky thing.
ETW: Do you think his beefs, especially with 50 Cent, had anything to do with him going out of style or was he already on his way out?
CL: I think he was already out of style.
DL: I definitely think 50 had an impact on that. He (50) was at the height of his popularity.
CL: I also think that benefited Ja Rule because anytime you have a beef with 50, you’re going to be in all the headlines.
ETW: Missy Elliott.
DL: Creative. Her new CD is set for June.was just the energy.
CL: She’s one of the first artists to do a 3D music video. She always comes out with something new and different. Innovative.
ETW: Dr. Dre.
DL: Icon.
ETW: Do you think his icon status is largely due to his perfectionism? I’ve read that a lot of artists have left his label.
CL: He’s had an album in the works for…how long now? You know. So, he does take time to make sure it’s right.
DL: He’s also very reclusive. He doesn’t do interviews. It adds to the whole mysteriousness and makes him an icon.
ETW: TI.
DL: The King.
CL: With his last album, he just exploded and opened up the doors for a lot of southern artists. Soulja Boy-all of these artists are coming out with their own style, and I think you have to give some credit to TI for that.
ETW: R. Kelly.
DL: You know what I think of R. Kelly? Aside from whatever is going on in his personal life, he continues to produce hit music. That is why radio continues to play his records, even though he’s going through a tough time.
ETW: Is Kelly’s style temporarily getting old? I always say temporarily because whatever is old eventually becomes new again. But do you think his style will get old, as far his own recording career?
DL: Actually, I thought after the whole scandal broke that people would not buy his records but, after that, he sold enormously well. As much as it (his music) doesn’t change, it’s still unexpected. I don’t think it’s going to get old.
Visit www.rap-up.com for more information on Cameron and Devin Lazerine book.